The Swedish legal system imposes a number of obligations on businesses when drafting their terms and conditions of sale. These terms and conditions must be consistent with, among other things:

1. Konsumentköplagen (Consumer Sales Act),
2. Distansavtalslagen (Distance and Off-Premises Contracts Act),
3. E‑handelslagen (Electronic Commerce Act),
4. Prisinformationslagen (Price Information Act),
5. Avtalsvillkorslagen (Contract Conditions Act),
6. Produktsäkerhetslagen (Product Safety Act).

The observance of consumer rights is supervised by the Konsumentombudsmannen (Consumer Ombudsman) and the Konsumentverket (Swedish Consumer Authority).

The Konsumentombudsmannen, or Consumer Ombudsman, may:

• issue orders against companies,
• conduct legal proceedings against companies,
• represent consumers in court.

The Ombudsman works to ensure that sellers comply with the law and that consumer rights are respected. It has the power to take legal action against companies that fail to comply with the regulations, which are enforced by the Consumer Verket.

The Consumer Verkett (Konsumentverkett) is a central government body responsible for matters related to the purchase of goods and services. Its goal is to create a safer market in which both consumers and businesses know and comply with the applicable rules.

The Konsumentverket was established to ensure that businesses comply with consumer protection regulations, that goods and services are safe to use, and that consumers know and exercise their rights.

The right to withdraw from a contract is crucial for online stores. According to the Disstansavtalslagen (Contracts of Sale), consumers have 14 days to withdraw from a purchase without providing a reason. If the seller fails to provide adequate information about this right, this period can be extended by up to a year, demonstrating the importance of accurate information in terms and conditions and in customer communications.

The Consumer Protection Act (Köplagen) gives customers three years to report a product defect. During the first twelve months of purchase, a presumption of defect applies – if the product proves to be defective, it is assumed that the problem existed at the time of sale, and the seller must prove otherwise. After this time, the burden of proof shifts to the consumer. Importantly, the customer should report the defect within a reasonable time, and any report submitted within two months of noticing the defect is automatically considered timely.

When preparing an online store for the Swedish market, it's worth remembering that terms and conditions aren't the only document expected by customers and authorities. In Sweden—as in other Scandinavian countries—clear communication plays a crucial role, including additional tabs and subpages that clearly explain the store's operating principles. In addition to terms and conditions, consumers expect to find a privacy policy with references to the Data Protection Act and the GDPR, as well as information on the right to withdraw from the contract (ångerrätt), complaint procedures, and contact details.

Special attention is paid to contact information. In many cases, the Konsumentverket emphasizes that company information must be easily accessible, preferably on a separate page with phone number, email address, and company number. Including an " About Us " ("About Us") section is also popular, presenting the company's history and strengthening its credibility.

While there's no direct equivalent to the German "Impressum" in Sweden, the obligation to clearly indicate who owns the store is equally important, as failure to do so can be considered a violation of Ehandelslagen regulations. In practice, this means that Swedish customers expect not only terms and conditions but also a complete set of tabs that, together, create a transparent and trustworthy structure for the store's website.

In Sweden, regulations are more than just a legal obligation – they demonstrate that a company is familiar with local regulations and can apply them in practice. Properly prepared and compliant with the Disstansavtalslagen, Konsumentköplagen, Ehandelslagen, and Konsumentverket guidelines, they protect businesses from the risk of disputes and sanctions, while also providing customers with clarity regarding the principles of cooperation.

The Swedish e-commerce market is unique, and local consumers place great importance on transparency and simple procedures. They expect clear information about products, prices, shipping costs, the right to withdraw from a contract, and how to file a complaint. Terms and conditions that clearly and comprehensively describe these rules become not just a formality but a real tool for structuring customer relationships.

Any entrepreneur planning to expand to Sweden should consider drafting terms and conditions, a privacy policy, and tabs, as well as customizing the interface, as an important element of their market entry strategy. A carefully drafted document not only ensures legal compliance but also allows the company to operate within the Swedish online sales culture, where transparent rules and respect for customers are key to running a top-tier business.