We check whether the marketing message is not misleading and complies with the Act on Combating Unfair Market Practices, the Omnibus Directive, and the principles of fair competition.

This includes, among others:

– communication about discounts and prices,

– terms of promotion,

– advertising claims,

– presentation of opinions and reviews.

We prepare regulations and analyze whether a given campaign meets formal requirements.

We ensure compliance with regulations regarding:

– prizes and their taxation,

– rules of participation,

– personal data of participants,

– promotional lotteries (registration and supervision).

We create and review marketing agreements and regulate the rules for labeling cooperation.

We protect the interests of entrepreneurs in the following areas:

– content license,

– liability for violations,

– advertising signs that comply with the law,

– settlements and copyrights.

We verify campaigns using personal data: newsletters, lead magnets, contests, remarketing.

We ensure compliance in the following areas, among others:

– obtaining consents,

– creating information clauses,

– transferring data to advertising platforms,

– documentation of evidence of consent.

Every promotional advertisement must meet the following requirements:

– presenting the lowest price in the last 30 days,

– correct calculation of the discount,

– clear rules of promotion,

– verification of opinions and information on how to do so.