E-commerce law course

E-commerce law doesn't end with online store regulations. In practice, it affects the entire sales process: from how offers are presented, through collecting marketing consents and designing the checkout, to handling returns, complaints, marketplaces, and brand protection.

Who is the course for?

The E-commerce Law course has been prepared for individuals who want to better understand the most important legal obligations in online sales and apply them to daily business decisions. This is a practical training for store owners, e-commerce managers, marketplace sellers, and those responsible for marketing, customer service, and online sales development.

During the course, we discuss key legal areas that affect the security, credibility, and stability of online sales—from store documents, through GDPR and interface, to returns, complaints, taxes, and brand protection.

The goal of the course is not only to explain regulations but to show how law can support professional, transparent, and secure e-commerce development.

The course is currently available only in Polish.

Course Agenda

• Legal documents as a tool for building customer credibility.
• Transparency of documents.
• Examples of errors that reduce trust and sales.
  

• How transparent documents ensure legal security?
• The importance of legal compliance in maintaining the stability of the seller's account.
• Case studies: when legal disputes resulted in loss of sales.
  
  

• Legal and ethical data management as a factor in customer loyalty.
• Transparent marketing consents vs. effectiveness of advertising campaigns.
• Cookie transparency = fewer abandoned carts.
  
  

• Legally compliant UI as an element of a professional shopping experience.
• Clear communication about prices and promotions builds trust.
• Eliminating "dark patterns" vs. long-term customer value
  
  

• Stable and predictable settlements as the foundation for development.
• Forms of taxation.
  
  

• Trademark protection as a tool for building recognition.
• Fighting fakes = protecting revenue and reputation.
• Professional brand image supported by law.
  
  

• Fast and legally compliant complaint procedures as an element building customer loyalty.
• Positive post-sales experiences and repeat purchases.
• Exercises: how a well-written complaint response increases NPS and loyalty.