{"product_id":"szkolenie-dyrektywa-omnibus","title":"Training - Omnibus Directive","description":"\u003ch2 data-start=\"0\" data-end=\"83\"\u003e Omnibus Directive – obligations and good practices for e-shops\u003c\/h2\u003e\n\n \u003cp data-start=\"223\" data-end=\"643\"\u003eThe Omnibus Directive is a crucial piece of legislation for every online store. The new regulations cover, among other things, price promotions, consumer reviews, price personalization, and online sales. They have been in force in Poland since January 1, 2023, but their proper application still raises many questions, especially among online sellers and marketers.\u003c\/p\u003e\n\n\u003cp data-start=\"645\" data-end=\"802\"\u003e The training will help you organize your knowledge, discuss the most common mistakes, and show you how to legally build consumer trust – and avoid high fines from the Office of Competition and Consumer Protection.\u003c\/p\u003e\n\n\u003ch3 data-start=\"804\" data-end=\"835\"\u003e \u003cstrong data-start=\"804\" data-end=\"835\"\u003eWho is this training for?\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cp data-start=\"837\" data-end=\"863\"\u003e The training is dedicated to: \u003c\/p\u003e\n\n\u003cul data-start=\"864\" data-end=\"1128\"\u003e\n\n\u003cli data-start=\"864\" data-end=\"926\"\u003e\n\n\u003cp data-start=\"866\" data-end=\"926\"\u003e owners of online stores and sales platforms, \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"927\" data-end=\"1001\"\u003e\n\n\u003cp data-start=\"929\" data-end=\"1001\"\u003e employees of e-commerce, marketing, sales and customer service departments, \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"1002\" data-end=\"1043\"\u003e\n\n\u003cp data-start=\"1004\" data-end=\"1043\"\u003e legal and compliance specialists, \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"1044\" data-end=\"1128\"\u003e\n\n\u003cp data-start=\"1046\" data-end=\"1128\"\u003e all companies that communicate promotions, collect reviews or sell online.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3 data-start=\"1130\" data-end=\"1153\"\u003e \u003cstrong data-start=\"1130\" data-end=\"1153\"\u003eWhat will you learn?\u003c\/strong\u003e \u003c\/h3\u003e\n\n\u003cul data-start=\"1154\" data-end=\"1590\"\u003e\n\n\u003cli data-start=\"1154\" data-end=\"1236\"\u003e\n\n \u003ch4 data-start=\"1156\" data-end=\"1236\"\u003eWhat exactly does the Omnibus Directive change and what obligations does it impose on sellers? \u003c\/h4\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"1237\" data-end=\"1317\"\u003e\n\n\u003ch4 data-start=\"1239\" data-end=\"1317\"\u003e How to properly present price reductions (e.g. the \"lowest price in 30 days\" rule),\u003c\/h4\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"1237\" data-end=\"1317\"\u003e\n\n\u003ch4\u003e How to interpret obligations in the context of discount codes, loyalty programs, and other forms of promotion \u003c\/h4\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"1318\" data-end=\"1374\"\u003e\n\n\u003ch4 data-start=\"1320\" data-end=\"1374\"\u003e How to legally collect and present consumer opinions, \u003c\/h4\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"1375\" data-end=\"1454\"\u003e\n\n\u003ch4 data-start=\"1377\" data-end=\"1454\"\u003e What are the rules for informing about personalized prices and product rankings? \u003c\/h4\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"1455\" data-end=\"1525\"\u003e\n\n\u003ch4 data-start=\"1457\" data-end=\"1525\"\u003e How to adapt regulations and sales processes to new regulations, \u003c\/h4\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"1526\" data-end=\"1590\"\u003e\n\n\u003ch4 data-start=\"1528\" data-end=\"1590\"\u003e What are the penalties for violating the regulations and how to avoid them?\u003c\/h4\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3 data-start=\"1592\" data-end=\"1611\"\u003e \u003cstrong data-start=\"1592\" data-end=\"1611\"\u003eWhy is it worth it?\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cp data-start=\"1613\" data-end=\"1939\"\u003e This training will teach you how to comply with the law while simultaneously building a positive shopping experience. Transparency and regulatory compliance are key competitive advantages today. The maximum training duration is 2.5 hours.\u003c\/p\u003e","brand":"ecommerce.legal","offers":[{"title":"Default Title","offer_id":54373221105932,"sku":"","price":1599.0,"currency_code":"PLN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/1845\/1212\/files\/chart-Omnibus.jpg?v=1774890890","url":"https:\/\/ecommerce-legal.com\/products\/training-omnibus-directive","provider":"ecommerce.legal","version":"1.0","type":"link"}